Jun 9, 2015

My purpose.

{Warning: This is a long one.}

I think a lot. Sometimes too much, they tell me. But I can’t help it or stop it. Life is too precious to not live intentionally. And I strive, with all in me, to live an intentional, purposeful life, because, let’s face it. This is it. This is not a rehearsal. This is the one shot we get.

Three years ago I set out on a journey to find my purpose in business. In my photography. Little did I know it led me to find my purpose in LIFE. It took me about two years, a lot of tears and a lot of soul-searching to get it. To find the “WHY” behind my thinking and my actions. To put it into words. But it was so worth it. I have known for years, I have been sharing it in my workshops for the past two years, teaching others how to find theirs. And finally, with my website just around the corner, I can officially share it with the world. It has actually always been there. I just had to see it clearly. Define it.

Is that necessary? People keep asking : ‘Why do I have to this? Can I not live without knowing a purpose? Without putting it into words? Why the hassle?’

Sure you can. Millions of people do it everyday. You don’t need to do a lot of thinking to have a nice life. But I don’t just want a nice life. I want an intentional life. I want REASON behind my actions. I want to understand why I tick the way I do. When you understand yourself it makes you wiser in your decisions and in your actions. And it helps you connect with the people who feel the same way. The people whom you can help with your WHY.


“The most important day of your life is the day you are born and the day you find out why.”

Mark Twain


My WHY is deeply rooted in my story, in my past and my experiences. It will be different for everyone, heck, some people will probably not even understand what I am talking about and they will not connect with my purpose. Because they don’t see the connection. That is fine. In fact, that is fantastic. We are on different paths in life and everyone has their own journey.

I’ve always been about beauty. I need beauty around me. And I can’t stand it, when things are not beautiful. Poorly done, careless. Without love. Without attention to detail. It makes me cringe. And ultimately it makes me sad. And if I am around it too long, it makes me die inside.  

Beauty has nothing to do with superficiality. If you think beauty is superficial, than you have a shallow and perverted perspective on beauty. Beauty is holy. And it has everything to do with the soul.

Everybody needs beauty. Beauty can do wonders. It can heal the soul. It inspires the mind. Beauty can lift the spirit from the dust of everyday life and make it fly. To a place where inspiration, beauty, passion and talent meet and, in return, create more beauty.

Beauty is essential to life. To the human spirit. When you are sad. When things are rough. Beauty can save the day. A smile from a stranger. A flower that is growing along the pathway on rocky ground. A ray of sunshine breaking through the curtains, touching your arm. A painting that captivates you with its colors. A seat in the shadow of a big tree. A table that someone prepared with love. A photograph.

Beauty comes in so many forms, sizes and shapes. Sometimes we fail to recognize it. Because it is in the details. But when it’s missing, we know. We long for something, and our hearts ache for it, even when we don’t know that what we are missing is beauty. Why?

Beauty can make us SEE love. It can make the invisible visible. Like attention to the little things. A beautiful meal prepared with the heart. Flowers in a room. A hug to someone that needs it. The beautiful world we live in, created by an incredible artist. That is beauty. That is love. It is so strongly connected. And when we see love visibly, we feel at home. This is when I understood why I need beauty so much – because I needed a home. I needed to belong somewhere.

The day I understood my purpose. My WHY behind my thinking and acting, that day I understood my life. It sounds big, but it IS big. It was the day when suddenly a lot of things made perfect sense.


I believe beauty and belonging are deeply connected. I believe that beauty can makes us feel loved and like we belong. And it is the purpose of my life and business to do just that:


“I want to use beauty to make people feel loved and like they belong.”


This is what I was created for.


If I wasn’t a photographer, this would still be my purpose. When I don’t have a camera in my hands, this purpose is still what navigates me. This is my guiding light, in all I do. Be it business or private. This is the core of me. I am not perfect at it, and I certainly fail. And putting this out in the world feels very vulnerable. I know that people can use this against me. Because I am human. And they are human. And it’s complicated sometimes. 

But I want you to know. I want you to know what pushes me and leads me in life. I want you to know the core of my heart. Because I believe every single one of us wants to belong. It is the topic that breaks my heart the most: when someone does not belong. When people are lonely. When they don’t have a home. 


Where your passion and talent meet the biggest heartache of your life – that is always where your purpose is. 


This is mine. Give others a home. And love. While using what I love the most and what comes easy to me: beauty. 


Elsie de Wolfe’s words resound in my ear. She must have been someone with a similar story to mine. And a similar purpose. And I love the simple way she put it.

“I am going to make everything around me beautiful – that will be my life.” Elsie de Wolfe


Boho Cornwall-5179 Kopie

Comment :


  1. anonymous

    June 9th, 2015 at 8:39 PM

    This is heart breaking, no it’s actually heart fixing. I just quit my job today because I think I found my purpose, it just takes some time to translate it into BEAUTYful words like you did.

  2. Ian Odendaal

    June 9th, 2015 at 8:48 PM

    Beautiful Nadia!

  3. Julia

    June 9th, 2015 at 9:04 PM

    You are beautiful inside and outside! And your purpose is a very special gift! You are wonderful!

  4. Kaylie B. Poplin

    June 9th, 2015 at 9:20 PM

    This speaks directly to my soul!

  5. c.c.

    June 9th, 2015 at 9:26 PM

    It takes time to find your purpose. When you live intentionality time doesn’t go by as fast as before, it is like a continuous weekend I don’t know if it makes sense for you guys… But it feels like you live every day, not just exist. Thank you Nadia for insiping me in so many ways. Thank you for the really bottom of my heart

  6. Petra

    June 9th, 2015 at 9:38 PM

    You are very brave to be so open and you really should be proud of yourself! I know it’s hard work to get to that core (still on my wy)!

  7. Janou

    June 9th, 2015 at 10:34 PM

    THIS is beauty!!! Thanks for sharing! I feel your heartbeat in every word <3

  8. Elaina

    June 9th, 2015 at 10:39 PM

    thank you!!! lovely! I feel the same!

  9. Gloria

    June 9th, 2015 at 10:42 PM

    thank you nadia – just made me cry a little bit inside my little heart <3
    Seine Bestimmung zu finden ist ein Weg und den zu gehen erfordert oft viel Mut. Danke, dass du deinen Weg mit uns teilst und uns damit inspirierst unseren eigenen Weg zu finden und zu gehen!

  10. SouArt

    June 9th, 2015 at 11:31 PM

    Ich herz dich Nadia…

  11. Viktor

    June 10th, 2015 at 3:20 AM

    Thankful for you my friend. Nadia, DU HAST ES MAL WIEDER “genailed”. Thank you for helping me finding my purpose…

  12. Tanja

    June 10th, 2015 at 8:05 AM

    Hallo Nadia, lustig, hab dich gestern auf Youtube entdeckt und musste die ganze Zeit schmunzeln. Wir sind uns wirklich sehr ähnlich, wir haben sogar den gleichen Beruf.
    Und nun lese ich, dass du sogar mit ziemlich den gleichen Worten deinen Sinn beschreibst, ist fast schon gruselig.
    Ich wünsche dir alles Gute in deinem Leben, mach weiter so, schön, dass es dich gibt!
    Alles Liebe,


  13. Ana

    June 10th, 2015 at 8:22 AM

    This made me almost cry. Your words are always so true and inspiring to me. Thanks for sharing your thoughts with the world. You are a beautiful person.

  14. Sandra

    June 10th, 2015 at 9:02 AM

    wow Nadia! Sooo so schön geschrieben und so wahr!!!
    Danke dass du dein Herz mit uns teilst!

  15. Charlotte Wise

    June 10th, 2015 at 12:05 PM

    Wow Nadia – absolutely beautiful, soulful and uplifting! What a wonderful way with words you have and your honesty and integrity shine right through. You are my inspiration today, thankyou xx

  16. Sabrina

    June 10th, 2015 at 3:34 PM

    Wow, es hat mich fast zu Tränen gerührt. Darin kann ich mich voll und ganz wiederfinden. Und mich hat sehr berührt, was du über Schönheit gesagt hast. Dass sie eben nicht oberflächlich, sondern heilig ist. Genau das denke ich auch, trotzdem wird man so häufig so schief angeguckt, weil man sich mit solchen “Nebensächlichkeiten” beschäftigt.
    Du sprichst mir aus der Seele!
    Gott hat dich nicht nur damit begabt, Schönheit zu kreieren, sondern auch damit, Menschen ein Stück mehr zu ihrer Bestimmung zu führen. Vielleicht nicht alle, aber wenn ich das hier lese, scheint es eine Menge Menschen zu geben, denen du damit ganz viel Liebe erweist!

  17. Tammy

    June 10th, 2015 at 10:00 PM

    It must have been providence that I stumbled upon your incredible work, which is en enormous source of guidance for me, working alone with my (relatively) new little flower business. Thank you so very much for your beautiful work – words and images.

  18. Jaimie Macari

    June 10th, 2015 at 11:19 PM

    Dear Nadia,

    Thank you for putting these words out there so eloquently and for being so vulnerable. You put it all so very well… “The beautiful world we live in, created by an incredible artist. That is beauty. That is love. It is so strongly connected. And when we see love visibly, we feel at home.” I’ve never been able to put words to the connection between the longing in my heart and my unquenchable need to collect & create beautiful things (aka my pinterest/photo addiction haha) but this post just lit up my life. It’s so true. It’s a culmination of so many things that make us who we are. I’ve always struggled with feeling of belonging but creating something good has always made me feel like I was adding something meaningful and straight from my heart to the world. My father says it’s the “Mediterranean in me” ;) God is an artist along with so many other things and we are so blessed to be able to see and experience this life.

    Thanks again, shine one, and have a wonderful day!
    Your friend,
    Jaimie M.

  19. Kelly

    June 11th, 2015 at 12:39 PM

    Beautifully put Nadia. I have been thinking about my “Why” a lot recently too.

  20. Elisa

    June 12th, 2015 at 3:24 PM

    Amo queste tue parole, amo il tuo lavoro.

  21. Catharine

    June 12th, 2015 at 8:07 PM

    Nadia, Thank You so much for sharing this piece of you, this part of you and your heart! I feel privileged to have read this and I feel like I know you so much more because of it, understand your art on another level and I can absolutely relate to it too!

  22. choi

    June 17th, 2015 at 6:10 AM

    hi Nadia, I don’t speak and understand English very well but as I read your blog it really inspire me and motivate me to give value the beauty of life:) thanks may God bless oyu always:)

  23. Esther

    June 17th, 2015 at 4:38 PM

    sehr schöne sätze! ich suche auch noch. seit ich (neben)beruflich fotografiere, bin ich der sache schon näher gekommen :)! ich denke, ein workshop bei dir wäre gut für mich, um da weiter zu kommen. wir werden sehen… das grösste problem ist immer, dass ich nicht denke, dass ich gut oder schön (innerlich) genug bin. that is me making myself vulnarabel :)!
    finde grunsätzlich schön und gut, was du machst und teilst!

  24. Babsi

    June 17th, 2015 at 10:12 PM

    Ich lese deine Worte… ich höre dich reden… ich sehe dich vor mir… mit all deiner Leidenschaft für das Leben!
    Das gibt mir Kraft. Meinen Weg weiter zu finden und zu gehen.
    Danke, Nadia!

  25. Alana Meyer

    June 18th, 2015 at 9:19 AM

    Thank you! You are so inspiring – you have not only found your purpose, but you are living it ! May God bless you and keep His hand upon you.

  26. Monique

    June 18th, 2015 at 11:16 AM

    so wunderbare Wahrworte, wenn ich auch nur die Hälfte verstanden habe (mein Englisch ist nicht das Beste)… und auf all unseren Wegen begleitet uns die Liebe – Liebe für uns, für die Menschen um uns, für all die kleinen Dinge im Leben. Ohne Liebe wären wir nicht fähig, all das Schöne zu sehen und wahrzunehmen.

    Danke für deine Worte liebe Nadia <3

  27. Carlos

    September 8th, 2015 at 8:53 AM

    Thank you! I am in tears. A beautiful text also.

  28. Emma Fenton

    April 25th, 2016 at 12:18 PM

    thank you so much for writing this – for your honesty and the optimism in your soul that shines through in your writing and in your photography. i’m so happy to have discovered you xx


    October 11th, 2017 at 8:21 PM

    You made my heart smile…
    Thank you! <3

Leave a Reply

Your email address will not be published. Required fields are marked *

GRAM IS MY favourite

Claim to fame: I started these hashtags